About Us
CASHMERE TO TREASURE
Crumpet’s unrivalled knowledge of cashmere, combined with a refined eye for design, has shaped a brand truly loved by women who value timeless style and effortless luxury.
At Crumpet, our philosophy is simple: to create effortless, enduring luxury you’ll treasure for years. We don’t chase trends or mass production. Instead, every piece is handcrafted in Kathmandu by skilled Nepalese artisans, using traditional techniques passed down through generations.
My own journey with Crumpet began more than twenty years ago, when I first travelled to Nepal. I fell in love—with its culture, its craftsmanship, and above all, its extraordinary cashmere. That connection continues to shape everything we do.
Crumpet is more than clothing; it is a celebration of timeless design, ethical making, and the women who lead it.
Zara Juricic, Founder
OUR HERITAGE
Crumpet’s founder, Zara Juricic, was just 23 when she first set foot in Nepal to make jewellery—a journey that would change her life forever. Captivated by the artistry of the Newar people, she soon turned her focus to the world of textiles, beginning to source and design luxurious pashminas in Kathmandu.
Her vision quickly gained recognition, and by 2008 Crumpet pieces were being sold in leading stores such as Selfridges, Harrods and Net-a-Porter.
Since then, Zara’s deep knowledge of cashmere, her close relationships with Nepalese artisans, and her discerning eye for design have shaped Crumpet into a brand beloved by women who value timeless style, ethical craftsmanship, and true luxury.
OUR PRODUCT
Every Crumpet garment begins its journey on the plains of Inner Mongolia, where we source only the finest, premium-grade cashmere. The result is yarn so soft and super-fine it gives each piece an irresistibly sumptuous feel.
But our designs are more than just cosy cardigans or colourful scarves. By blending this exquisite material with bold colour and intricate pattern, we create unexpected pieces inspired by the jewel tones and traditional prints of Nepal—luxury with a story woven into every thread.
OUR MAKERS
We are proud to work with exceptionally talented artisans in Nepal, whose skills have been honed over generations. From weaving to washing, every stage of our process is carried out by local craftspeople with extraordinary care.
Our collections are produced in small runs, allowing each maker to devote time and attention to every detail. Even the finishing touches—like sewing on our ‘Crumpet’ labels—are done by hand, ensuring that every piece carries the hallmark of true craftsmanship.
It hasn’t always been a smooth journey, but one thing has never wavered—our passion for cashmere. This remarkable fabric is natural, sustainable, and timeless. At Crumpet, we are committed to honouring Nepalese craftsmanship while creating effortless pieces you’ll return to, and love, year after year.